Campaign Budget: $500
via youtube.com
A client comes to you with a $500 budget, what do you do? Rather than just turning it down (which is what most brand name agency would do), McCann Erickson (Israel) takes it and make it work for this small biz client. Yes, the tactic they employed will be considered by many as a “classic spam 404”, but it works in this particular case for an optometrist client — “did you misspell? It’s time for an eye exam”.
